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Amid protests: Akila, the artificial intelligence journalist, will speak to a million Albanians
2026-06-22 15:14:22 / TRENDING
As protests and political debate continue to dominate public discussion in Albania, a new initiative aims to listen directly to citizens to understand not only what concerns them, but also why. Acromax Media introduces Akila, an independent journalist with artificial intelligence, who will conduct one-on-one conversations with citizens from across Albania with the aim of identifying the root causes of the problems, dissatisfactions and challenges they experience every day.
Through WhatsApp, any citizen can write to Akila and have a private, one-on-one conversation, in Albanian or dozens of other languages. Unlike a traditional survey, Akila is not limited to pre-determined questions. She listens, asks clarifying questions, and tries to understand the factors behind citizens' concerns.
“We often hear about the symptoms, but not the causes,” says Aldor Nini, the creator of Akila. “Our goal is not to convince anyone or promote a political agenda. We want to understand what is really happening in the lives of citizens and what are the reasons behind their dissatisfaction, concerns or expectations.”
An impartial journalist for a polarized debate:
Akila is designed to be strictly impartial. She does not take political sides, nor does she support or oppose any party or public figure. She listens and documents with equal respect to every citizen, regardless of their political beliefs.
At a time when public debates are often dominated by the strongest voices, the project aims to create a space where every citizen has the opportunity to express themselves and be heard.
A million conversations to understand Albania
The initiative aims to reach up to one million Albanian citizens at home and abroad. Through the analysis of thousands of individual conversations, Akila will identify the most frequently repeated themes, the main concerns of citizens and the connections between the problems they report.
The goal is not simply to collect opinions. The aim is to understand the underlying causes behind the phenomena that affect the daily lives of Albanians, from the economy and employment to public administration, education, health and trust in institutions.
How it works
The process is simple. The citizen writes to Akila on WhatsApp and starts a private conversation. Participation can be named or anonymous, according to each person's wishes.
After collecting and analyzing a large number of conversations, Akila will prepare anonymized reports on the main topics, concerns and causes that emerge from the conversations with citizens. These reports will be published openly for the public, the media, researchers, civil society organizations and national and international institutions.
Privacy and trust at the center:
Acromax Media emphasizes that protecting privacy is one of the fundamental principles of the project. Conversations are private, participation can be anonymous, and the identity of citizens is protected.
“For people to speak openly, they need to feel safe,” says Aldor Nini. “Trust is the first condition for understanding the truth.”
From the United Nations to the journalism of the future:
Akila was presented earlier this year at a United Nations conference as an example of using artificial intelligence in the service of journalism and civic engagement. The project aims to show that artificial intelligence can be used not only to disseminate information, but also to listen, analyze and better understand society.
About Acromax Media:
Acromax Media is an internationally operating media and technology company, specialized in the distribution and protection of digital content, as well as in the development of advanced technological solutions. Akila is one of its initiatives in the field of civic technology and media innovation.
About Aldor Nini:
Aldor Nini is the founder and CEO of Acromax Media, a media and technology company with international operations. During his career, he has led projects in the field of digital media, online content protection and technological innovation. He is the creator of Akila, an artificial intelligence journalist developed to listen, analyze and document the voice of citizens on a large scale. The initiative aims to use artificial intelligence to identify the root causes of the challenges experienced by citizens and to bring a deeper understanding of the social reality in Albania.
Media materials
https://www.dropbox.com/scl/fo/nkht56efdo4iw2hv72ljr/ANxudaQGrqvYMQ28k5DG2ts?rlkey=2a1v93vgvlw2vl6u3gc50qeva&st=l8llhrbw&dl=0
Media contactAcromax Media
E-mail: [email protected]
https://www.acromax-media.de
Akila
https://akila.acromax.de
WhatsApp: +355 68 2000 383
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