The story behind the Mercedes Benz logo

The iconic Mercedes-Benz logo, the three-pointed star within a circle, carries a rich history that reflects the merger of two automotive giants: Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie.

In 1909, DMG adopted the three-pointed star as its trademark, symbolizing founder Gottlieb Daimler's vision for the universal use of engines on land, sea and air. This symbol was first placed on vehicles in 1910.

Meanwhile, Benz & Cie. used a laurel wreath as its distinctive symbol.

Over the years, the logo has undergone minor aesthetic changes, but has retained its basic form.

Today, the famous star within a circle is synonymous with the quality, innovation and luxury that Mercedes-Benz represents.

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